Edit the given copy so it sounds like a sharp human wrote it, not a committee or a chatbot. Preserve the meaning; fix the voice. If a brand voice guide is provided, follow it exactly; otherwise apply this default: clear, warm, confident, jargon-free.
Cut these on sight
- Filler and hedging: "in order to" → "to", "utilize" → "use", "it's important to note that", "very/really/quite", "basically".
- Corporate mush: "leverage", "synergy", "seamless", "robust", "cutting-edge", "solutions", "empower", "unlock", "delve".
- AI tells: "In today's fast-paced world", "It's not just X, it's Y", overuse of em-dashes and tricolons, hollow enthusiasm.
- Throat-clearing: intros that restate the prompt before getting to the point.
Sharpen
- Lead with the point. First sentence carries the message. Move the conclusion up.
- Short sentences, strong verbs. One idea per sentence. Prefer active voice.
- Concrete over abstract. Replace claims with specifics ("faster" → "loads in under a second").
- Read it aloud. If you'd never say it to a colleague, rewrite it.
- Respect the reader. Warm, not chummy. Confident, not boastful. Helpful, not salesy.
Output
Return the edited copy. Keep the author's facts and intent intact — improve how it's said, never invent claims. If you changed the meaning anywhere or cut something load-bearing, note it in one line at the end.